Your academy, not Udemy’s.
Set your own prices, under your own brand. Udemy keeps 63% of every sale made on its marketplace. Sherpo takes 0%, on every plan.
- Sherpo takes 0% of your sales
- A flat monthly price
- Your brand and your domain, on Pro
- Help moving over
- Udemy$18,900 a year
- Sherpo Pro$588 a year
- Sherpo Lite$228 a year
On a sale made with your own coupon or referral link, Udemy keeps 3%.
Udemy is a marketplace. Publishing is free, and Udemy keeps 63% of every sale made on its marketplace, or 3% when the buyer uses your own coupon or referral link. You pick your price from Udemy’s tiers, and students buy from Udemy. On Sherpo you pay a flat $19 or $49 a month, Sherpo takes 0% of your sales, and you set any price and own your customer list.
- Sherpo
- From $19 a month, 0% of sales
- Udemy
- Free to publish, 63% of each sale, or 3% when the buyer uses your own link
- Sherpo Pro includes
- Unlimited customers, 100 GB, 600 AI video minutes a month per store
- Udemy pricing
- Picked from Udemy’s price tiers
Sherpo and Udemy, side by side.
Each platform’s entry plan. Features that need a higher plan or another tool are marked.
| Feature | Sherpo | Udemy |
|---|---|---|
| Entry price | Lite $19 · Pro $49 | Free to publish |
| Fees on your sales | 0% of your sales | 63% of each sale, or 3% when the buyer uses your own link |
| Your brand | ||
| Your own domain | IncludedPro | Not offered |
| White-label | IncludedPro | Not offered |
| Site builder | Included | Not offered |
| Export your customer list | Included | Not offered |
| You set any price | Included | LimitedUdemy’s price tiers |
| No discounts without your say | Included | LimitedUdemy Deals, unless you opt out |
| What you can sell | ||
| Online courses | Included | Included |
| Quizzes | IncludedPro | Included |
| Certificates | IncludedPro | Included |
| Blog with a paywall | Included | Not offered |
| Files and downloads | Included | Not offered |
| Downloads tied to the buyer | IncludedPDF and XLSX | Not offered |
| License keys | Included | Not offered |
| Live portfolio | Included | Not offered |
| Coaching and booking | IncludedWith Cal.com | Not offered |
| Tips | Included | Not offered |
| Buyers’ AI access to every product (MCP) | Included | Not offered |
| How you sell | ||
| Membership tiers | Included | Not offered |
| Bundles | Included | Included2 or 3 of your own courses |
| Coupons | Included | Included3 a course each month |
| Affiliates with commission | Included | LimitedRun by Udemy |
| Built in | ||
| Video hosting | IncludedNo bandwidth fees | Included |
| AI subtitles | IncludedOn Sherpo Pro | IncludedAfter 20 enrollments |
| For developers and AI | ||
| API for your own front-end | IncludedYour own codebase, on Pro | LimitedInstructor API, in maintenance mode |
| Webhooks | IncludedEvery plan | Not offered |
| Run your store from your AI | IncludedEvery plan | Not offered |
| Included | 26 of 26 | 7 of 26plus 4 with a limit |
- Included
- Included with a limit, or through another tool
- Not offered
A year on Udemy, and a year on Sherpo.
Take a business that earns $2,500 a month in $50 orders, sold on Udemy’s marketplace. At this size Udemy costs $18,900 a year and Sherpo Pro costs $588, so Sherpo Pro costs $18,312 less.
The Udemy figure is 63% of every sale, the share Udemy keeps on sales made through its marketplace. On a sale made with your own coupon or referral link, it keeps 3%. Sherpo charges its plan price and nothing on top. Udemy’s share includes card processing. On Sherpo, card processing is charged separately by the payment provider. Sherpo prices here are billed monthly. Competitor prices are from each platform’s own pages and published price trackers, checked in October 2026.
Put in your own numbers| Udemy | Sherpo Pro | |
|---|---|---|
| Price a month | $0 | $49 |
| Transaction fee | 63% | 0% |
| Plan price a year | $0 | $588 |
| Fees on $30,000 of sales | $18,900 | $0 |
| Total a year | $18,900 | $588 |
| Difference | Sherpo Pro costs $18,312 less | |
What Udemy costs at your revenue.
Move the slider to your own monthly revenue, and see a year of Udemy next to a year of Sherpo.
These figures are for $2,500 a month in $50 orders. Turn on JavaScript to put in your own numbers.
63% of sales made on Udemy, and 3% only when the buyer uses your own coupon or referral link.
- Udemy$18,900 a year
- Sherpo Lite$228 a year
You keep, every year$18,672more of your own revenue, as Sherpo takes 0% of your sales
Platform fees only. Udemy’s share includes card processing. On Sherpo, card processing is charged by the payment provider (around 2.9% + $0.30 with Stripe) and is not counted here. Sherpo’s figure is the plan price; estimate extra storage and AI video minutes.
Where Sherpo and Udemy part ways.
Udemy is a marketplace where instructors publish courses that Udemy sells to its learners, known for its large audience of learners.
Your price, not a tier
On Udemy you pick from price tiers between $19.99 and $199.99, and Udemy can discount your course in its own promotions unless you opt out. On Sherpo you set any price.
Your students are your customers
On Udemy, students buy from Udemy and you reach them through its tools. On Sherpo they are your customers, and you can export the list.
Keep what you earn
Udemy keeps 63% of every sale made on its marketplace, and 3% only when the buyer comes through your own link. Sherpo takes 0%, and charges a flat monthly price.
Built for AI. Answered by people.
Two more reasons creators move: how the platform was built, and who answers when you write.
Not a legacy stack
Udemy launched in 2010, years before AI assistants could run a store. Sherpo was designed around them from the start: your AI can create products, prices and coupons and pull reports, through an MCP server on every plan.
Support from the Sherpo team
Write to support@sherpo.io and the Sherpo team answers, with standard support on Lite and developer support on Pro. When you switch, the team handles the move with you.
Switch from Udemy to Sherpo.
Contact us, tell us what you sell on Udemy, and our team handles the move with you.
Sherpo vs Udemy: common questions.
Still curious? Talk to us
What is the difference between Sherpo and Udemy?
Udemy is a marketplace. Publishing is free, and Udemy keeps 63% of every sale made on its marketplace, or 3% when the buyer uses your own coupon or referral link. You pick your price from Udemy’s tiers, and students buy from Udemy. On Sherpo, you pay a flat $19 or $49 a month and Sherpo takes 0% of your sales. You set any price and own your customer list.
Is Sherpo cheaper than Udemy?
Yes. For a business earning $2,500 a month in $50 orders, Udemy costs $18,900 a year and Sherpo Pro costs $588, so Sherpo Pro costs $18,312 less. Sherpo Lite is $19 a month and Sherpo Pro is $49, and neither takes a cut of sales. The gap grows with your sales: at $10,000 a month, Sherpo Pro costs $75,012 less a year.
Does Udemy take a cut of sales?
Udemy keeps 63% of each sale made on its marketplace, or 3% when the buyer uses your own link. Sherpo takes 0% on every plan. On Sherpo, card processing is charged separately by the payment provider.
Is Sherpo a good alternative to Udemy?
Yes, if you want your own students and your own prices. On Udemy, students buy from Udemy, and Udemy keeps 63% of marketplace sales. On Sherpo, you set any price, export your customer list and pay a flat monthly price, and Sherpo takes 0% of sales.
What can I sell on Sherpo that Udemy does not offer?
Compared with Udemy, Sherpo adds a blog with a paywall, files and downloads, downloads tied to the buyer, license keys and live portfolios.
What is Udemy known for?
Udemy is a marketplace where instructors publish courses that Udemy sells to its learners. It is known for its large audience of learners.
Can I use my own domain and brand?
On Sherpo Pro, yes: your own domain, with no Sherpo branding. Udemy offers neither custom domains nor a white-label option.
Can I run my store from an AI assistant?
Yes. Sherpo’s Merchant MCP is on every plan, so Claude and other assistants can create products, prices and coupons in your account. Udemy has no MCP server for instructors.
How do I switch from Udemy to Sherpo?
Contact us and tell us what you sell on Udemy. Our team handles the move with you and brings your courses over.
Can I try Sherpo before I leave Udemy?
Yes. Lite and Pro start with a 14-day free trial, and your Sherpo site can stay offline until you launch. You can set everything up while your Udemy account keeps running.
See what you would keep.
Start your free trial, or put your own numbers into the fee calculator.
- 14-day free trial
- Sherpo takes 0% of your sales
- Help moving over