Sherpo: The Operating System for Selling Digital Goods

The usual way

Selling digital goods shouldn’t take six tools.

A course platform, a newsletter, a video host, a checkout: each adds a login and a bill, and none shares your customers. Sherpo replaces them all.

CoursesTakes a cut
BlogAnother bill
DownloadsAnother login
Video hostingBandwidth fees
CheckoutFees on every sale
AffiliatesIts own list

01
Every sale stays yours.
A flat plan, and 0% of every sale, the first one and the thousandth.
02
Your audience stays yours.
Your site, your login and your customer list, yours to export whenever you want.
03
One system, nothing to stitch.
Payments, access and video run on one store, so a renewal and its access never drift apart.

Build on Sherpo

Ask for it, and it’s built.

Tell your AI what you want to sell, and it builds it on your store: the product, its lessons and its price, a launch coupon, then the orders it brings in.

Create a course in Northbound Labs called Pricing masterclass.

Used a Sherpo tool create_product

Done. Pricing masterclass is a draft course in Northbound Labs, at /p/pricing-masterclass.

Add these lesson videos to it, in this order.

Used 3 Sherpo tools create_upload, complete_upload, create_entry

Uploaded all 6, and they’re its lessons now, from Anchoring your price to Raising prices without churn.

Sell it at $149, one-time, and publish it.

Used 2 Sherpo tools create_tier, create_price

Pricing masterclass is live at $149, one-time.

Give the first 50 buyers $5 off.

Used a Sherpo tool create_discount

PRICING5 takes $5.00 off at checkout, for the first 50 buyers.

How are its orders going?

Used a Sherpo tool list_orders

18 orders so far, by coupon:

Coupon	Orders	Revenue
PRICING5	12	$1,728.00
No coupon	6	$894.00
Total	18	$2,622.00

Create a course in Northbound Labs called Pricing masterclass.

Used a Sherpo tool create_product

Done. Pricing masterclass is a draft course in Northbound Labs, at /p/pricing-masterclass.

Add these lesson videos to it, in this order.

Used 3 Sherpo tools create_upload, complete_upload, create_entry

Uploaded all 6, and they’re its lessons now, from Anchoring your price to Raising prices without churn.

Sell it at $149, one-time, and publish it.

Used 2 Sherpo tools create_tier, create_price

Pricing masterclass is live at $149, one-time.

Give the first 50 buyers $5 off.

Used a Sherpo tool create_discount

PRICING5 takes $5.00 off at checkout, for the first 50 buyers.

How are its orders going?

Used a Sherpo tool list_orders

18 orders so far, by coupon:

Coupon	Orders	Revenue
PRICING5	12	$1,728.00
No coupon	6	$894.00
Total	18	$2,622.00

The dashboard

Or click through it yourself.

The same store your AI works in, in a dashboard built to scale. Pick a page in its tab bar to look around.

Products, discounts and orders
Subscriptions, customers and reviews
Your files and your website

The Overview page of the Sherpo dashboard: revenue, orders, new customers and active subscriptions for the last 30 days, with a revenue chart — **Overview**Revenue, orders and what needs your attention, at a glance.ProductsEvery course, file, series and membership, with its sales and rating.DiscountsCoupons and automatic discounts, scheduled ahead of time.OrdersEvery order, with its payment and any refund.SubscriptionsRecurring revenue, renewals and the plans that need a nudge.CustomersWho buys from you, where they are and what they spend.ReviewsRatings from customers who bought, with your replies.StorageEvery upload, and who can open it.WebsiteYour site, its redirects and how search engines see it.

The Products page of the Sherpo dashboard: a list of products with their category, status, sales and rating — **Overview**Revenue, orders and what needs your attention, at a glance.ProductsEvery course, file, series and membership, with its sales and rating.DiscountsCoupons and automatic discounts, scheduled ahead of time.OrdersEvery order, with its payment and any refund.SubscriptionsRecurring revenue, renewals and the plans that need a nudge.CustomersWho buys from you, where they are and what they spend.ReviewsRatings from customers who bought, with your replies.StorageEvery upload, and who can open it.WebsiteYour site, its redirects and how search engines see it.

In their words

Join 3,500+ creators already on Sherpo.

Here’s how three of them built their business on it.

Verified creator reviews

Sherpo made launching my course and my live portfolio effortless. It handles everything behind the scenes, so I can focus on what I do best. With one platform it was easy to scale, use coupons and affiliates, and give my audience the best experience, all while keeping full control of my brand and my data.
Fossato EconomicoInvestment community
Selling on Sherpo was as easy as promised. It built my site for me, so all I had to do was create the product, write a description, upload my files, and set a price, while the site handled everything with a nice interface, letting me keep far more of my sales than any other platform.
John MillerFitness Coach
With Sherpo I finally had an easy way to let my supporters send me tips without setting up anything complicated. It looks professional and most importantly helps me keep way more of each tip compared to other platforms.
Emily ClarkeTravel blogger

Sell everywhere

Your store, wherever your customers are.

Every way in reaches the same store, with one checkout, one library and one account for each customer.

01The Sherpo storeYour site, built from blocks and hosted for you, with its checkout and customer accounts, live the moment you publish.
02In their own AICustomers connect Claude or ChatGPT and use everything they bought with the same depth as browsing your store.

products.ts


				1
				import { KEY } from './env';
			
				2
				
			
				3
				const API =
			
				4
				  'https://api.sherpo.io/customer/v1';
			
				5
				const STORE = 'northboundlabs.com';
			
				6
				
			
				7
				export const products = async () => {
			
				8
				  const res = await fetch(
			
				9
				    `${API}/stores/${STORE}/products`,
			
				10
				    { headers: { 'Publishable-Key': KEY } },
			
				11
				  );
			
				12
				  const { items } = await res.json();
			
				13
				  return items as Product[];
			
				14
				};

03A website built your wayHand-built or vibecoded, on any stack, with the same products, checkout and customer accounts behind it.

Then everything that helps them buy.

Global payments
Stripe checkout with a price in each currency you sell in, and cards, Apple Pay and Google Pay.
Pay later
Buy now, pay later at checkout, where Stripe offers it.
Subscriptions
Recurring plans, prorated upgrades and a discount on every renewal.
Coupons and discounts
Automatic or by code, for the store, a product, a tier or one price, with caps, schedules and limits per customer.
Affiliates
A link for each partner, with commissions tracked on every order.
And more
Customer accounts, a library for everything they bought, and reviews from the people who bought.

From$19/ month

Your store, checkout, file and video hosting, advanced pricing and marketing tools and 2 MCPs, all included. Try it free for 14 days.

Try for free

of your sales

Questions, answered.

Still curious? Talk to us

What is Sherpo?

Sherpo is the operating system for selling digital goods: courses, video series, memberships, blogs, live portfolios and files. It runs checkout, subscriptions, video, access and customer accounts, on the site it hosts for you or behind your own front end.

Can I self-host my front-end next to my hosted site?

Yes, on Pro. Sherpo hosts your whole site on every plan, and Pro lets you self-host your own front-end too, hand-built or vibecoded, in your own codebase, with Sherpo running behind it as the backend. The Merchant API, webhooks and MCP are on every plan.

Do you take a cut of my sales?

No. Sherpo charges 0% platform fees on sales. You pay your plan, plus your payment processor’s standard fees.

Can I use my own payment provider?

Yes. Checkout on your site runs on Stripe. On every plan, you can take payment elsewhere and record each sale through the Merchant API, and Sherpo grants what was bought and handles access from there.

Can I use my own domain?

Yes. On Pro and Sherpo One, you can bring your own domain. On Lite, your site always lives at yoursite.sherpo.io.

Can I move to Sherpo from another platform?

Yes. Contact us and tell us what you are moving. Our team handles the move with you, content and customers included.

Who owns my customers and data?

You do. Your customers, transactions and content are yours, and you can export your customer list at any time.

Can an AI agent manage my store?

Yes. Connect Sherpo to Claude or another MCP client, and your agent can create products, set prices and tiers, add coupons and pull reports for you.

Can I try Sherpo for free?

Yes. Lite and Pro start with a 14-day free trial, and you can keep your site offline until you are ready to launch.

What happens if I outgrow my plan?

Lite includes 10 GB of storage and 2,500 customers, with no AI media minutes. Pro includes 100 GB, 600 AI media minutes a month per store and unlimited customers. Over a limit on customers, storage, team seats or stores, you have 7 days over the limit, counted in total, to upgrade your plan or get back under the limit before new purchases and unlocks pause, and 14 days before your stores go offline. They stay offline until you do. Your stores are never deleted while your plan is paid. On Pro, each store adds storage and AI media minutes as it needs them.

Sell what you know, on a business you own.

Built on infrastructure you already trust

Selling digital goods shouldn’t take six tools.

Every sale stays yours.

Your audience stays yours.

One system, nothing to stitch.

Ask for it, and it’s built.

Or click through it yourself.

Join 3,500+ creators already on Sherpo.

Your store, wherever your customers are.

Then everything that helps them buy.

From$19/ month

Questions, answered.

Your next #1 starts here.

Sell what you know, on a business you own.

Built on infrastructure you already trust

Selling digital goods shouldn’t take six tools.

Every sale stays yours.

Your audience stays yours.

One system, nothing to stitch.

Ask for it, and it’s built.

Or click through it yourself.

Join 3,500+ creators already on Sherpo.

Your store, wherever your customers are.

Then everything that helps them buy.

From$19/ month

Questions, answered.

Your next #1 starts here.

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