Sherpo is the Ghost-buster.
Here’s why Ghost is scared of Sherpo. Ghost(Pro) Publisher is $88 a month at 10,000 members, billed yearly. Sherpo Pro is $49, with unlimited customers.
- Sherpo takes 0% of your sales
- A flat monthly price
- Your brand and your domain, on Pro
- Help moving over
- Ghost(Pro) Publisher$1,056 a year
- Sherpo Pro$588 a year
- Sherpo Lite$228 a year
At 5,000 members, Ghost(Pro) Publisher is $756 a year, against $588 for Sherpo Pro, whose price does not change with your list. These Ghost(Pro) prices are for yearly billing.
Ghost is a publishing platform for websites, newsletters and paid memberships. Ghost(Pro) prices its plans by member count: Publisher is $63 a month at 5,000 members and $88 at 10,000, billed yearly. Sherpo Pro is $49 a month with unlimited customers, and Sherpo adds courses, files, live portfolios and affiliates.
- Sherpo
- From $19 a month, 0% of sales
- Ghost
- $88 a month at 10,000 members, billed yearly, 0% of sales
- Sherpo Pro includes
- Unlimited customers, 100 GB, 600 AI video minutes a month per store
- Ghost(Pro) pricing
- Rises with your member count
Sherpo and Ghost, side by side.
Each platform’s entry plan. Features that need a higher plan or another tool are marked.
| Feature | Sherpo | Ghost |
|---|---|---|
| Entry price | Lite $19 · Pro $49 | $88 a month at 10,000 members, billed yearly |
| Fees on your sales | 0% of your sales | 0% of your sales |
| Your brand | ||
| Your own domain | IncludedPro | Included |
| White-label | IncludedPro | Included |
| Site builder | Included | IncludedThemes |
| Export your customer list | Included | Included |
| What you can sell | ||
| Online courses | Included | Not offered |
| Quizzes | IncludedPro | Not offered |
| Certificates | IncludedPro | Not offered |
| Blog with a paywall | Included | Included |
| Files and downloads | Included | LimitedFiles inside posts |
| Downloads tied to the buyer | IncludedPDF and XLSX | Not offered |
| License keys | Included | Not offered |
| Live portfolio | Included | Not offered |
| Coaching and booking | IncludedWith Cal.com | Not offered |
| Tips | Included | Included |
| Buyers’ AI access to every product (MCP) | Included | Not offered |
| How you sell | ||
| Membership tiers | Included | Included3 on Publisher |
| Bundles | Included | Not offered |
| Coupons | Included | IncludedOffer links |
| Affiliates with commission | Included | LimitedThrough FirstPromoter |
| Built in | ||
| Video hosting | IncludedNo bandwidth fees | Included100 MB a file on Publisher |
| AI subtitles | IncludedOn Sherpo Pro | Not offered |
| For developers and AI | ||
| API for your own front-end | IncludedYour own codebase, on Pro | LimitedNot for memberships |
| Webhooks | IncludedEvery plan | Included |
| Run your store from your AI | IncludedEvery plan | Not offered |
| Included | 24 of 24 | 10 of 24plus 3 with a limit |
- Included
- Included with a limit, or through another tool
- Not offered
A year on Ghost, and a year on Sherpo.
Take a business that earns $2,500 a month in $50 orders, with 10,000 people on its list. At this size Ghost(Pro) Publisher costs $1,056 a year and Sherpo Pro costs $588, so Sherpo Pro costs $468 less.
The Ghost figure is $88 a month for Ghost(Pro) Publisher at 10,000 members, billed yearly. Sherpo Pro has unlimited customers. At 5,000 members, Publisher is $63 a month ($756 a year), against $588 a year for Sherpo Pro. Sherpo charges its plan price and nothing on top. Card processing is charged by the payment provider on both. Sherpo prices here are billed monthly. Competitor prices are from each platform’s own pages and published price trackers, checked in October 2026.
Put in your own numbers| Ghost(Pro) Publisher | Sherpo Pro | |
|---|---|---|
| Price a month | $88 | $49 |
| Transaction fee | 0% | 0% |
| Plan price a year | $1,056 | $588 |
| Fees on $30,000 of sales | $0 | $0 |
| Total a year | $1,056 | $588 |
| Difference | Sherpo Pro costs $468 less | |
Where Sherpo and Ghost part ways.
Ghost is an open-source publishing platform for websites, newsletters and paid memberships, known for the option to self-host, and payments that go straight to your own Stripe account.
More than publishing
Ghost covers posts, newsletters and memberships. Sherpo covers paid posts and memberships, and sells courses, downloads, coaching and live portfolios too.
A flat price at any list size
Sherpo Pro is $49 a month with unlimited customers. Ghost(Pro) Publisher is $63 a month at 5,000 members and $88 at 10,000, billed yearly.
A backend for paid access
Ghost’s documentation says its membership features do not work in headless setups. On Pro, Sherpo can sit behind your own front-end, in your own codebase.
Built for AI. Answered by people.
Two more reasons creators move: how the platform was built, and who answers when you write.
Not a legacy stack
Ghost launched in 2013, years before AI assistants could run a store. Sherpo was designed around them from the start: your AI can create products, prices and coupons and pull reports, through an MCP server on every plan.
Support from the Sherpo team
Write to support@sherpo.io and the Sherpo team answers, with standard support on Lite and developer support on Pro. When you switch, the team handles the move with you.
Switch from Ghost to Sherpo.
Contact us, tell us what you sell on Ghost, and our team handles the move with you.
Sherpo vs Ghost: common questions.
Still curious? Talk to us
What is the difference between Sherpo and Ghost?
Ghost is a publishing platform for websites, newsletters and paid memberships. Ghost(Pro) prices its plans by member count: Publisher is $63 a month at 5,000 members and $88 at 10,000, billed yearly. Sherpo Pro is $49 a month with unlimited customers, and Sherpo adds courses, files, live portfolios and affiliates.
Is Sherpo cheaper than Ghost?
Yes. For a business earning $2,500 a month in $50 orders with 10,000 members, Ghost(Pro) Publisher costs $1,056 a year and Sherpo Pro costs $588, so Sherpo Pro costs $468 less. Sherpo Lite is $19 a month and Sherpo Pro is $49, and neither takes a cut of sales.
Does Ghost take a cut of sales?
On Ghost(Pro) Publisher, the platform fee is 0%. Sherpo takes 0% on every plan. Card processing is charged separately by the payment provider on both.
Is Sherpo a good alternative to Ghost?
Yes, if you sell more than a publication. Next to paid posts and memberships, Sherpo sells courses, downloads, coaching and live portfolios, from $19 a month, with unlimited customers on Pro.
What can I sell on Sherpo that Ghost does not offer?
Compared with Ghost, Sherpo adds online courses, downloads tied to the buyer, license keys, live portfolios, a booking page for coaching and buyers’ AI access to every product through MCP.
What is Ghost known for?
Ghost is an open-source publishing platform for websites, newsletters and paid memberships. It is known for the option to self-host and for payments that go straight to your own Stripe account.
Can I use my own domain and brand?
Yes, on Sherpo Pro. You get your own domain, with no Sherpo branding.
Can I run my store from an AI assistant?
Yes. Sherpo’s Merchant MCP is on every plan, so Claude and other assistants can create products, prices and coupons in your account. Ghost does not have an official MCP server.
How do I switch from Ghost to Sherpo?
Contact us and tell us what you sell on Ghost. Our team handles the move with you, content and customers included.
Can I try Sherpo before I leave Ghost?
Yes. Lite and Pro start with a 14-day free trial, and your Sherpo site can stay offline until you launch. You can set everything up while your Ghost account keeps running.
See what you would keep.
Start your free trial, or put your own numbers into the fee calculator.
- 14-day free trial
- Sherpo takes 0% of your sales
- Help moving over