Don’t overThinkific it!

When it comes to selling digital content such as courses, point-solutions like Thinkific are popular among creators.

But now there’s a better, all-in-one and cost-effective solution out there: Sherpo. While Thinkific may seem like a straightforward choice, Sherpo offers advanced features, flexibility, way more than just courses, and better pricing.

It's a true platform built for creators who want lower TCO, more control over their brand, better AI tools, and greater monetization opportunities.

Let’s dive into why Sherpo is a no-brainer option for serious content creators.

Sherpo offers better value than Thinkific's $199/month plans, even on its free Sherpo Start plan!

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Pricing plans: Sherpo is a no-brainer deal

Let’s start with the numbers, as prices are one of the first things creators consider when choosing a platform to host their digital products.

Here’s Sherpo's pricing:

And here's Thinkific's:

Yes, you've read that right. Even though Thinkific sponsors 0 commission fees, they actually charge you extra payment fees on top of Stripe's (which we all use to elaborate payments).

Sherpo saves you more

Sherpo’s transaction fees start at just 1%, with 5% for courses, and go down to 0% for Ultra users. Thinkific, on the other hand, doesn’t charge transaction fees on its plans, but that’s only the surface. Sherpo’s transaction fees, unlike Thinkific's, do not include hidden costs on payment processing.

For serious creators, Sherpo offers a much more affordable deal for superior tools and features. Plus, Sherpo’s AI features make content creation easier, as well as managing your business with detailed AI insights, boost your content, and much more.

Not convinced yet? Then, let’s see why Sherpo is the clear no-brainer.

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Sherpo outthinks Thinkific

Branding freedom: White-label & customization

Sherpo gives you full control over your branding. On our Pro plan, you can white-label your online store at a fraction of Thinkific's costs. You even get to remove Sherpo’s branding entirely, allowing you to create an experience that’s completely your own.

Additionally, beginning from our free Start plan, you can use your own colors, while getting a custom video player for your video course.

In contrast, Thinkific offers white-labeling and custom branding only on super expensive higher-tier plans like Grow and Plus. Plus, you never get the custom video player that Sherpo provides, making it a much less customizable solution for serious creators.

With Sherpo, your content is fully yours in terms of branding, while Thinkific forces you to rely on a more limited solution.

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Advanced video player: Your content deserves the best

One of Sherpo’s standout features for video courses (Thinkific's turf) is its custom video player. As a digital content creator, your courses, videos, and multimedia materials are the core of your business, and Sherpo’s custom player ensures that your audience gets the best possible viewing experience, with your own colors!

Thinkific doesn’t offer a custom video player, relying on third parties, which means your videos will be displayed on a more generic player that lacks the customization and polish that Sherpo provides.

That's not all, as Sherpo also offers AI-generated features for video, such as captions, transcripts (useful to create quizzes or video summaries on each lesson's description), and much more. For creators who prioritize a premium video experience, Sherpo’s video player is truly a game-changer.

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Customization and flexibility: More control with Sherpo

Sherpo not only provides customizable CSS on Pro and Ultra plans, but also free affiliate marketing on its free Start plan, and the possibility to sell way more than just courses and digital downloads.

Thinkific offers some advanced customization options on its Grow and Plus plans, but they’re buried within higher price tiers, while Sherpo makes them accessible to a wider range of users at more affordable rates.

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AI features: The future of content creation

Sherpo is leading the charge with AI-powered tools that help you streamline content creation. We offer everything from AI-generated captions and translations to AI-driven analytics.

And, with just two clicks, our AI can proofread, summarize, elaborate, or translate your text, as well as moderate, summarize, and label your users’ reviews.

Thinkific, not being AI-first, doesn’t offer advanced AI tools, which means you’re missing out on key automation and efficiency tools that could help scale your content creation.

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Unlimited products & customers: No restrictions here

Both Sherpo and Thinkific allow for unlimited customers across all plans. However, where Sherpo shines is in the unlimited products in Start (limited only with storage, but it's plenty and we optimize all your videos: you can usually upload tens of hours of videos for free!), as well as the possibility to have locked products and course supply restrictions, letting you have more granular control over your sales and content offerings.

Thinkific's higher-tier plans come with these features, but again, they are locked behind expensive pricing tiers. Sherpo provides these capabilities at a lower cost, allowing for more flexibility.

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Affiliate marketing & custom domains

Both platforms support affiliate marketing, but Sherpo offers it for free with its entry-level plan. We're in it here to help you make money.

And if you want to link your custom domain, you can do so starting from our Pro plan, starting from $29/month. Thinkific offers 1 custom domain on its $49/month Basic plan, and you need to upgrade to the Grow or Plus plan for more white-label options.

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In-depth comparison of features

Here’s a table comparing Sherpo Start, the lowest-cost plan, vs Thinkific Grow, the highest-cost plan, based on their features:

It's quite the flex being able to compare our lowest plan with their highest, and still come out on top on the most requested features!

In fact, that's not all: Sherpo provides you with the flexibility to sell far more than just courses. From digital files (via links or downloads) to blogs, invoices, coaching calendars, or even a “coffee offer” page (where your audience can send you tips), Sherpo empowers creators to monetize in all kinds of ways!

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Why Sherpo is the better choice

While Thinkific is an established incumbent choice, Sherpo offers more advanced features at a lower cost. From white-labeling and a custom video player to AI tools and superior customization options, Sherpo gives creators the freedom and flexibility they need to build their digital content empire.

If you're serious about building your brand and scaling your content business, don’t overthink it on a old point-solution. Choose Sherpo for a more affordable, customizable, and AI-driven platform that will take your content to the next level.

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Switch to Sherpo!

Ready to make the switch and start growing your digital content business? Try Sherpo today and experience the future of content creation and monetization!

If you need help migrating your content and customers from Thinkific, write migrations@sherpo.io.

Don’t overThinkific it, Sherpo is a no-brainer!