Don't get Sub-stuck

Sherpo offers more tools, flexible monetization, full white-label branding, and lower fees than Substack!

If you’re a writer or content creator, you may be exploring platforms that help you build a sustainable publishing business. Substack, with its newsletter focus, might seem like an appealing option. But what happens when you want to do more—like sell video courses, offer digital downloads, run coaching sessions, or have full control over your brand?

Sherpo is built like a platform, not a marketplace. With Sherpo, you can write blogs, have a digital tips jar, sell digital files, coaching calls, video courses, and more—all on your own terms, without sacrificing 10% of your earnings to Substack. And you get the full power of our AI.

In this post, we’ll break down why creators are leaving Substack and joining Sherpo to take full control of their audience, monetize flexibly, and scale their business without limits.

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Sherpo vs. Substack: A comparison

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The problem with Substack: High fees, limited monetization

Substack’s strength lies in its social aspects and discovery. Writers can start newsletters and monetize through subscriptions. But as your business grows, Substack’s limitations start to show:

• 10% fees on every sale: Substack takes a 10% cut of your earnings, which adds up quickly as your audience grows. That’s on top of payment processing fees! Sherpo Flex charges just 5% for blogs, with some products starting as low as 1%, while Sherpo Ultra offers 0% fees, letting you keep more of your hard-earned money.
• No digital product support: Substack locks you into newsletters and paid posts. You can’t sell video courses, PDFs, or coaching calls. For creators looking to diversify income streams, Substack is a dead end.
• No brand control: Your Substack site looks like… Substack. You’re tied to their design, and you can’t fully white-label your content. At Sherpo, your brand comes first, and our platform fades into the background.
• No CSS customization: Substack limits your ability to personalize your site’s look and feel. Sherpo Plus allows you to edit your CSS freely, giving you even more control over your brand.

Moreover, more and more creators are driving their own distribution through social channels like X.com, Instagram, TikTok, YouTube, etcetera.

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Sherpo: A platform built for content creators

Unlike Substack, Sherpo is a fully flexible platform where you can write blogs, sell digital products, courses, coaching sessions, and more. We combine powerful tools with white-label branding and lower fees to give creators everything they need to grow.

1. Own your brand with white-label customization

At Sherpo, you’re not just another writer on someone else’s platform. With Sherpo’s white-label solution:

• Your Brand, your audience: Customize your website, colors, logos, and domain. Sherpo works behind the scenes to make your brand shine. Substack keeps their branding front and center—Sherpo lets you take the spotlight.
• Complete control: Use Sherpo’s tools to create blogs, courses, and more, all tailored to your unique brand. No compromises, no limitations.
• Custom CSS: On Sherpo Plus, you can fully customize your website’s design with editable CSS—something Substack doesn’t offer.

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2. Flexible monetization: Beyond subscriptions

While Substack locks you into a paid newsletter model, Sherpo gives you the freedom to monetize in multiple ways:

• One-off: You could sell unlimited access to your blog for a one-time fee, for the first supporters.
• Sell digital downloads: PDFs, Excel templates, eBooks—you name it.
• Offer coaching calls: Integrate your calendar and sell 1:1 sessions seamlessly.
• Create and sell video courses: Build complete video courses with AI-powered captions, translations, and transcripts.
• Raise tips with coffee: Receive donations or raise funds directly from your audience, without relying on third-party tools.

With Sherpo, you’re not limited to one revenue stream. You can mix and match models to build a business that works for you.

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3. AI-powered tools to save time and boost content

Sherpo isn’t just flexible—it’s smart. With Sherpo’s AI features, you can automate content creation and save hours:

• Proofread, elaborate text, or generate summaries and translations for your writings, with just two clicks.
• Use AI insights to understand sales trends, customer behavior, and growth opportunities.

Substack doesn’t offer AI tools. Sherpo ensures you have everything you need to work smarter, not harder.

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4. Lower fees: Keep more of your blog/newsletter revenue

Substack takes 10% of every sale, which can cost you thousands of dollars annually. Sherpo Flex’s 5% transaction fee for blogs is half that, while Sherpo Ultra gives you 0% fees, putting more money in your pocket.

Here’s a quick example:

Why pay double (or more) in fees when Sherpo gives you better tools, more control, and the option to pay 0%?

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The verdict: Don’t get Sub-stuck

Substack is a decent starting point for writers, and it can help you build an audience. But it’s not a long-term solution for creators who want to scale, monetize flexibly, and control their brand.

Sherpo gives you:

• Lower fees from 1% to 5%, or 0% with Sherpo Ultra, to keep more of your revenue.
• White-label branding to build a professional business.
• Custom CSS on Sherpo Plus or Ultra, for ultimate design control.
• Flexible monetization through digital products, courses, and coaching.
• AI tools to automate and enhance your content.

If you’re ready to grow your audience and income without limitations, Sherpo is the better choice.

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Switch to Sherpo today

Ready to take control of your brand and grow your business? Try Sherpo today and see why creators are making the switch.

If you need help migrating your content, email migrations@sherpo.io.

Don’t let Substack take 10% of your earnings—take back control with Sherpo!