Imagine putting weeks of work into a digital product, only for it to fade into obscurity after a short burst of success.
It’s the harsh reality for many creators. They build something amazing. such as a course, an ebook, a guide, but treat it like a one-time project rather than the seed of an entire business.
Smart creators think differently. They build a flywheel: a system where one product fuels many revenue streams, audience growth, and brand loyalty.
Let’s dive into how you can do the same, and how Sherpo helps you spin that flywheel faster.
The hidden value of a single digital product
Your first digital product isn’t just a thing to sell. It’s:
- Proof of your expertise. It shows people you know your stuff.
- A magnet for leads. It attracts people who want more from you.
- A foundation for cross-sells. Buyers of one thing often buy the next.
Instead of launching a product and moving on, ask yourself:
“How else can I use this same knowledge or asset?”
That’s how the creator flywheel begins.
Ways to turn one product into many streams
Let’s say you created a $20 ebook. Here’s how you could spin that into a flywheel:
1. Bundles
You can create a new package with your ebook, including, for example, an additional template, a set of files, a coaching call, a video tutorial, etc. This way, you can sell the bundle at a higher price (e.g. $50 instead of $20).
Sherpo Tip: Create a new product bundling the offer to sell multiple products as a seamless bundle.
2. Memberships
Create a membership where subscribers get your ebook plus new monthly resources, such as blog posts, exclusive Q&A sessions, or community discussions—and charge recurring income instead of one-time sales.
Sherpo Tip: Launch a white-label membership site directly on Sherpo, under your own brand.
3. Mini-courses
Turn each chapter of your ebook into short, live, and practical video lessons, complete with slides, descriptions, and additional files. Sell the newly created content as a higher-ticket course ($99+).
Sherpo Tip: Sell video and written content on a single product page in Sherpo. Embed optional slides and write a description for each video!
4. Upsells & cross-sells
When someone buys your ebook, offer a discounted coaching call or a coupon for other content.
Sherpo Tip: Sherpo’s all-in-one platform helps you pitch upsells built right on Sherpo, for a seamless customer experience.
5. Free lead magnets
To market your ebook, you can offer a free chapter or checklist and use it to collect email subscribers.
Later, you can pitch the full ebook, your course, your blog, or coaching services.
Sherpo Tip: Sherpo lets you gate free downloads behind email signup forms.
Real-life flywheel example
Take a creator who built a single ebook. Instead of just selling the PDF for $20, they:
- Added a video walkthrough → sold as a $29 bundle
- Offered monthly coaching → sold separately
- Packaged it into a course → sold for $99
- Created a blog post around it → offered as part of a $19/month subscription
- Gave away a free mini version → grew their email list by 3,000 people
From one small asset, they unlocked multiple revenue streams while growing their audience.
Why the flywheel matters
Creating new products constantly is exhausting. A flywheel means more profit from the same creative work, higher customer lifetime value, and less time spent reinventing the wheel.
The best part? Sherpo makes it simple to bundle products, launch memberships, offer upsells directly on Sherpo, deliver free lead magnets to gather emails, all while managing everything under one dashboard.
Ready to spin your flywheel?
Think about your first (or current) digital product. How could you bundle it, turn it into a course, use parts of it as a lead magnet, or create upsells around it? That’s your flywheel waiting to spin.
With Sherpo, it’s not just possible. It’s easy.
Giacomo Di Pinto
Jul 6, 2025
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