As a digital content creator, setting the right price for your products is critical. Whether you’re selling Excel files, training programs, or eBooks, finding the perfect price can mean the difference between steady sales and missed opportunities.
Sherpo, a no-code AI platform built specifically for creators, makes selling digital downloads simpler than ever, charging only a 5% fee on our free Sherpo Flex plan and even enabling free content distribution with no charge on our Ultra plan.
In this post, we’ll cover recommended price ranges for different types of downloadable products to help you get started.
Here are some popular categories of simple digital downloads that can be highly lucrative for creators, along with a few pricing recommendations to help you set a competitive, attractive price.
| Category | Suggested Price Range | Description |
|---|---|---|
| eBooks & guides | $10 - $30 | Self-published books, guides, and instructional manuals. These products are highly valuable for customers seeking knowledge or entertainment, and they allow you to set a competitive price without incurring high publishing costs. |
| Excel & financial templates | $20 - $50+ | In-depth Excel templates are ideal for investors and entrepreneurs, who can use them to forecast their financials or those of other companies. They save customers time by providing all the data and structure required. |
| Graphic design assets | $5 - $50 | Includes digital illustrations, icon packs, templates, and other design resources. These assets cater to designers, marketers, and business owners who need high-quality visuals but may not have time to create them from scratch. |
| Photography collections | $15 - $100 | Sets of high-resolution images that can be licensed for use in marketing, social media, or other digital platforms. The price can vary based on exclusivity, image quality, and niche focus. |
| Printable worksheets | $3 - $15 | Educational and productivity-focused printables like planners, journal prompts, budgeting templates, and organizational tools. These are ideal for customers looking to streamline their workflows and personal lives. |
| Music & sound effects | $10 - $50 | Royalty-free tracks, soundscapes, and sound effects for video editing, game development, and media production. This category has a high resale value due to the need for unique, high-quality sound assets. |
| Website & marketing templates | $10 - $40 | Includes ready-to-use landing pages, social media post templates, and email templates. Business owners and marketers value these templates for their professional polish and time-saving appeal. |
When setting prices, consider your target audience, the uniqueness of your content, and the time invested in creating the product. Keep in mind that digital downloads with higher perceived value (like training programs or exclusive templates) often justify a higher price tag, while more accessible assets (like printable worksheets) can be priced lower to attract a broader audience.
Here are some tips to help guide your pricing:
Evaluate similar products: Look at what other creators are charging for similar products. You don’t want to underprice yourself, but you also want to remain competitive.
Offer introductory prices: If you’re new to selling digital products and have a low starting base of potential customers, consider offering a lower price initially to build up customer reviews and testimonials. Later on, you will be able to increase prices.
Provide multiple pricing tiers: Give customers options! You could offer a basic version of your product at a lower price point and a premium version with more content or features at a higher price.
Sherpo stands out as a creator-friendly platform with competitive rates. Built for creators of any size, it doesn't matter if you're just starting out or already experienced. Our platform provides an extensive range of options, so that you can grow with it.
Ready to turn your creativity into income? Start setting up your digital downloads on Sherpo today, and get the support and technology you need to reach your audience, keep your earnings, and build a sustainable income stream from anywhere.
Giacomo Di Pinto
Nov 13, 2024
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