I've been there: you’ve built your course or are in the process of creating one, but you're unsure about the best way to promote it and convey its value to potential customers.
Fortunately, Sherpo provides all the tools you need to make your course a success. And, what's better, is that most are for free!
1. Optimize your front page
Your course’s front page is your storefront—make sure it's compelling. Clearly explain what your course is about, what’s included, and what learners will achieve by enrolling. Anticipate potential questions and address them upfront. Consider the jobs-to-be-done approach: what ultimate goal is your audience trying to accomplish?
With Sherpo Flex, our free plan, you can upload up to seven files on the Cover section, including an introduction video. A short, engaging video can be a powerful tool to demonstrate the value of your course, showcase production quality, and give potential students a taste of what’s inside.
2. Include free previews
As a Sherpo Ultra member, you can control which videos are public and which require purchase. Public videos are indexed for SEO, increasing your visibility and helping potential students discover your course more easily.
Take advantage of this feature to offer free previews—whether it’s a sample lesson, course overview, or valuable insights (remember: when building courses, it's not mandatory to have videos! You could have just written content or only slides).
Supplement this with written descriptions, slides, and additional resources to further entice learners.
3. Add exclusive bonuses
Your course already provides great value, but exclusive bonuses can make it even more appealing. On Sherpo, you can include extra files or links under Unlockable Content, ensuring that only paying customers gain access.
Consider offering:
- Downloadable templates
- Exclusive guides or eBooks
- Checklists and worksheets
- Discount codes for other products
- Access to exclusive feedback
And remember: you can also attach bonuses to specific lessons! Sherpo will automatically track the total number of downloadable files, showing it on the front page just beneath the price (alongside the total number of hours of videos, and number of pages!) so your customers always know exactly what they’re getting.
4. Encourage reviews
Social proof is crucial. Encourage satisfied students to leave reviews—whether on Sherpo, social media, or their personal blogs. Higher ratings and positive testimonials build trust, making your course more appealing to potential buyers.
Some strategies to boost reviews:
- Offer a small incentive, like a bonus module or discount on a future course.
- Ask at the right time—typically after students complete a significant portion of the course.
You could then use their reviews as content marketing material, for example, on your Instagram stories or posts/carousels.
5. Leverage affiliate marketing
Affiliates can be a game-changer for course sales. Partner with influencers, bloggers, or fellow content creators in your niche to promote your course in exchange for a commission.
Why it works:
- Affiliates bring highly targeted traffic from their engaged audiences.
- You only pay when they generate sales, making it a low-risk strategy.
- It boosts credibility—people trust recommendations from creators they follow.
Sherpo allows you to easily set up and track affiliate commissions, helping you build a powerful network of advocates. And what's more interesting is that, unlike other platforms, it's completely free on Sherpo, and available to all our users!
6. Engage your audience with content marketing
Creating valuable, free content can drive organic traffic to your course. Consider these content marketing strategies:
- Write blog posts related to your course topic, answering common questions.
- Share tips on social media to position yourself as an expert.
- Host webinars or live Q&A sessions to build interest and engagement.
- Launch an email newsletter with exclusive insights and promotions.
This helps you build trust and nurture potential customers, making them more likely to enroll.
Conclusion
Successfully promoting your course requires a mix of strategy, visibility, and engagement. Optimize your course page, leverage Sherpo’s free previews, add valuable bonuses, encourage reviews, and explore affiliate marketing to drive more sales.
If you are interested in more similar tips, make sure to check out our blog posts! They are full of free insights for content creators.
Get started today with Sherpo and maximize your course’s reach!
Giacomo Di Pinto
Mar 7, 2025
3m reading time
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